Grandflows’ new GPS based Direct Mail
created
8/3/2004
Custom target your direct mail to geographic co-ordinates with Grandflows new GEO-Parse Module
Grandflow has just completed the engineering of a new software module for their web-based suite of productivity and procurement tools. Written by Grandflow CIO Tom Allen, he states, “This is a tool that will save our clients time, money and product obsolescence. We now have to ability to target on a number of geographic criteria’s and flag those criteria’s and assign attributes for printing.”
Grandflow can now take direct mail database information and sort by geographic locations and set radius data. Let’s say you want to send a mailing to all within 100 miles of the 94602 zip code. Now with the GEO-Parse module, Grandflow can target your mailing and cut down on wasted postage. Grandflow can also process your data to produce target-marketing mailings. If you are a healthcare provider and you want to send your newest newsletter to a certain geographic area, and only include database records of providers in that area, Grandflow can parse your database to those target area and give you a better return rate on your direct mail marketing. This product will also tie in with the Grandflow database publishing modules where your data is automatically flowed into pre-set templates eliminating typesetting of large amounts of data.
For further information please contact Grandflow at 1-800-822-1973
Copyright 2004. Grandflow
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