About the Data File
The Excelsior data file is a premium Consumer List created by aggregating dozens of the best known and highest quality sources. Completely recompiled on a monthly basis, the data is notably fresh and accurate. The total number of records contained in the Excelsior file is approximately 200 million, with over 120 million households. This makes it one of the larger Consumer databases available. The file is thoroughly cleansed twice during its compilation process; once at the start of the build, for a better merge/purge match rate, and a second time just prior to the data becoming available. Some of the data hygiene techniques used are DPV, DSF, NCOA, LACS, as well as suppression against the Deceased File, the DMA Pander File and the Prison File. Deliverability on the file is rated between 95% and 97%. The Excelsior premium Consumer File is one of the freshest and most responsive mailing lists of its kind.

What is Excelsior Consumer Data?
Excelsior Consumer Data is a premium Consumer file built with the highest deliverability and most accurate
demographics in mind.

Why is it better?
The premise behind the Excelsior file was to start with a fresh slate and bring in only the best sources to create a new, premium Consumer database. There is no legacy data in the file and it is fully recompiled on a monthly basis with the intention of building the most deliverable and accurate consumer list in the marketplace.

Are there specific examples of how the Excelsior file may be better than competing consumer sources?
With regards to Consumer Data, it all comes down to deliverability of the data and accuracy of the selects. As far as deliverability goes, the Excelsior data starts with up-to-date sources and then is thoroughly cleansed twice during its compilation process; once at the start of the build, for a better merge/purge match rate, and a second time just prior to the data becoming available. Some of the data hygiene techniques used are DPV, DSF, NCOA, LACS, as well as suppression against the Deceased File, the DMA Pander File and the Prison File.
All of this allows the Excelsior file to be fresher and more deliverable right out of the gate.

When compiling the Excelsior file, special care has been taken to increase the granularity of all selects whenever possible. For example, the standard “income” select on the file has ranges that go from $15,000 and below to incomes over $2,000,000. That’s nearly ten times the range other consumer lists regularly provide.

Other examples worth noting include Excelsior’s Individual Age Range has tight, 1-year increments, and its Home Value select uses sophisticated models to have greater nationwide coverage.

To learn more, we invite you to visit EnCompass.